Marie Lampropoulos, Free with Marie
Case Study: Marie Lampropoulos - Transforming Legal Expertise into a Personal Brand
The Work: Brand Development, Launch, and Program Innovation
Marie Lampropoulos, a seasoned corporate lawyer, approached our collaboration with ambitious goals — to help fellow lawyers transcend the traditional possibilities within a legal career path by establishing her distinctive personal brand. Our journey encompassed comprehensive brand development in collaboration with Creative by Caitlin, a successful brand launch in community with The Monarch and Co, and the creation of a groundbreaking coaching program tailored for lawyers navigating career shifts.
“Working with Jessica by and far exceeded my expectations. She gave my business life; it was nothing more than idea before we started working together...
-Marie
Project Goals: Elevating Marie's Legal Journey
Launch a Personal Brand for Legal Professionals:
Our primary goal was to successfully launch a personal brand that showcased Marie's expertise in the legal field while establishing her as an authority in a broader career advisory role.
2. Create a Lead Magnet for Building Trust:
To build know, like, and trust within her audience, we developed a compelling lead magnet. This resource not only demonstrated Marie's authority in the legal domain but also positioned her as a valuable resource for those navigating career shifts.
3. Build a 1:1 Coaching Offer and Sales Funnel:
Crafting a personalized coaching offer was a pivotal milestone. We designed a 1:1 coaching program tailored to Marie's strengths and the specific needs of her target audience, accompanied by a strategic sales funnel for seamless client acquisition.
4. Develop a Signature Program Framework:
The culmination of our efforts resulted in the creation of a signature program framework. This comprehensive program positioned Marie as a mentor and guide for legal professionals seeking career evolution, solidifying her position as an industry leader.
The Services Utilized: A Tailored Approach
Website Consultation: Crafting a Digital Identity
Our initial engagement involved a meticulous Website Consultation, where we dissected Marie's vision, values, and aspirations. Through collaborative sessions, we crafted a digital identity that not only reflected her expertise but also resonated with her target audience.
2. Think Tank Session: Ideation and Pedagogy
The Think Tank Session was the finale of our collaboration. In this intensive session, we delved into Marie's signature program goals, identified required learning and value for her clients, and co-created both her 1:1 coaching syllabus as well as her full signature program. The synergy generated during this session laid the foundation for a robust service and product offering, which started selling the moment she launched it on LinkedIn.
3. Collaborative Connections: Expanding Networks
Leveraging Collaborative Connections, we strategically connected Marie with industry influencers and thought leaders. These alliances not only strengthened her network but also positioned her as a thought leader in her niche, amplifying the impact of her personal brand.
“...what really blew my away was our Thank Tank session. At the beginning of our session I had a cloudy concept of the program I wanted to create and by the end I had a clear, cohesive, and detailed coaching program that I feel confident and excited about sharing with the world.”
Outcome: A Flourishing Brand and Additional Revenue Stream
Marie's successful brand launch and coaching program development not only garnered attention within legal circles but is also transcending into broader career advisory spaces. Today, Marie stands as a testament to the transformative power of strategic brand development and purposeful program innovation.
